Privacy Policy
We take privacy seriously. This summary explains what we collect, why, and your choices. This is general guidance and not legal advice.
Who we are
Dotty Moo Ltd (“we”, “us”) is a UK-based business providing school keepsakes and related services. Contact: hello@dottymoo.co.uk.
We are registered with the Information Commissioner’s Office (ICO). Registration number: ZC049916.
What we collect
- Order information (via your school’s private link): pupil name, class, chosen product, and payment confirmation.
- Contact information if you email us.
- Technical data (privacy-friendly analytics).
How we use data
- To process and deliver school orders
- To provide support and respond to enquiries
- To improve our website and service
Lawful bases
- Contract for orders placed during a school’s order window
- Legitimate interests for analytics and service improvement
- Consent where required
Sharing
We share only what’s necessary with service providers (e.g., payment processors) and your school for fulfilment. We do not sell personal data.
Retention
Order records are kept for as long as needed for fulfilment, accounting, and legal purposes, then securely deleted or anonymised.
Your rights
- Access, rectification, erasure, restriction, objection, and data portability (where applicable)
- To exercise rights, email hello@dottymoo.co.uk
- Complain to the ICO: ico.org.uk
Children’s data
Orders are coordinated through schools and placed by parents/guardians. We do not market directly to pupils.
Cookies & analytics
We use minimal, privacy-friendly analytics. You can block cookies in your browser settings.
Last updated: November 2025